SEO Performance Report — Rascal House — May 2026

Your Search Results

How people found Rascal House on Google in May 2026 — our first full month on SEO — compared with April, the month before we started. April is the “before” baseline, so it shows where we picked things up.

May 2026 · vs April

The Short Version

Five takeaways from our first full month. The big picture: Google put Rascal House in front of more people in May, and the discovery (non-brand) audience started to climb — the early payoff of month-one SEO work. Clicks softened with the usual late-spring/student dip; converting that growing reach is the month-two job.

Your Numbers — May vs April

The headline metrics from Google for May. Each badge compares May with April, the month before our work began.

April → May at a Glance

Total reach (impressions) and clicks, April vs May. Reach grew as Google showed you to more searchers; clicks dipped slightly with seasonality.

Reading this: impressions up +6.3% means Google surfaced Rascal House more often — the leading indicator we want in month one. Clicks down −10.4% tracks the late-spring brand-search dip (students leaving the University Circle / University Heights area for summer). Turning that wider reach into clicks is the next-month focus.

Who’s Searching, and How

What devices people used in May, where they are, and the difference between people who already know you and people just discovering you.

By Device

Top Locations

Brand vs Discovery ?Brand = people searching for you by name. Discovery = generic searches like “pizza near me”.

How Your Blog Content Is Doing

The editorial posts put Rascal House in front of thousands of informational pizza searches in May. Bar length = reach (impressions).

The Work Behind the Numbers

Blogs published, pages updated, and issues fixed in May — our first full month on the account.

Where the Growth Is Next Month

The biggest, clearest wins based on May’s data — ranked by impact.

SEO Terms, in Plain English

Click any term for a quick, jargon-free explanation.